Da un recente sondaggio di Ispo CLick per l’Osservatorio Blogger, “Universo Blog, chi li frequenta e perchè”, viene rilevato che agli italiani i blog piacciono e tanto. Nonostante la diffusione massiccia dei social network, i blog vengono preferiti dagli italiani per riflettere e approfondire gli argomenti di interesse
Quante volte abbiamo sentito della cosiddetta “morte” dei blog, “uccisi” dalla proliferazione e dalla diffusione dei social network. Un’affermazione che di fatto non ha mai convinto noi come tanti altri, anche perchè i blog hanno sempre continuato ad avere quella caratteristica di approfondimento e di riflessione che poco si sposa con la natura dei social network. E questa ricerca di Ispo CLick per l’Osservatorio Blogger, “Universo Blog, chi li frequenta e perchè“, lo conferma in toto, anzi ci offre uno spaccato utile per comprendere come i Blog vengono percepiti tra i blogger, i veri addetti ai lavori, e tra gli utenti della rete. Per quel che ci riguarda siamo molto contenti e non sorpresi dagli esiti, sappiamo che agli italiani piacciono i Blog e lo constatiamo anche noi quotidianamente. Proprio per la loro natura ampia e vasta, i blog hanno una caratteristica che non trova pari, o quasi, sulla rete. Ossia quello di diventare un luogo di approfondimento e conoscenza in qualsiasi ambito. Non conoscono limiti da questo ottica. Sebbene dal punto di vista anagrafico i Blog possono essere considerati dei teen-agers, in effetti coi loro 15 anni di vita sul web dimostrano una maturità elevata.
Ma veniamo ai risultati del sondaggio.
Prima di tutto va sottolineato che 1 italiano su 5 segue i scrive su un blog e la percentuale sale di molto tra coloro che li usano sia come utenti della rete che come blogger. Lo vedete bene nel grafico in basso, con percentuali del 90% tra i blogger, del 83% tra gli utenti della rete e del 22% tra la popolazione. La domanda che è stata fatta ai blogger era ovviamente “Le capita di partecipare (leggendo o scrivendo) a qualche blog oltre al suo?“
E gli italiani di solito seguono sono almeno 2 blog, segno che si cerca di approfondire e poi si individuano quelli che più riescono a soddisfare le nostre esigenze. I blogger addirittura ne seguono 11, per approfondire meglio l’area di proprio interesse e competenza.
Ma quali sono i motivi per cui si sceglie di leggere e seguire un blog? Dall’indagine affiorano tre motivazioni che sembrano essere comuni sia per gli uteni della rete che per i blogger:
– Approfondire temi di interesse;
– Restare informati su ciò che interessa;
– Cercare informazioni
Come vedete, i blogger cercano di approfondire interessi e competenze leggendo e tenendosi informati; gli utenti della rete seguono e leggono un blog per cercare informazioni, mente la popolazione lo usa per essere informato sulle ultime notizie, viene quindi avvalorata la caratteristica propria del blog che è quella di essere comunque, periodicamente o quotidianamente, a seconda dei casi, sempre aggiornato. Da notare che il 19% dei blogger dei blogger segue un blog in particolare anche per la stima che nutre nei confronti dell’autore.
Ecco, questo è un po’ il quadro tracciato da questo interessante sondaggio che ci piaceva farvi conoscere e soprattutto sapere da voi se vi ritrovate nelle risposte date e vorremmo sapere allora, quanti blog seguite e perchè?
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